Using Customer Feedback to Encourage Growth

Provide good service to receive a good customer review.

When looking toward ways to help your business grow, one of the best sources to look to is your customers. Customer feedback provides a different look and more insight in how your business operates. By using that insight, you can improve your business, your products, and also the way your customers feel about their experiences.

A major way to attract more customers is to allow them to see how other customers feel. In fact, over 90 percent of people say that customer reviews impact what they buy. Over two-thirds of consumers would also pay up to 15 percent more for a product or service if they know they will have an overall better experience.

In order to get positive reviews, you truly need to provide a positive experience. Yes, reviews are great, but not all positive experiences come with a review. Sometimes you may need to reach out to your customers directly, or ask them to fill out a survey. Really get to know what they are thinking and incorporate that knowledge to help give your business a competitive advantage.

Internally, analyze user activity and find out what they are doing when they are on your website. You can discover what some customers are clicking on, and how long they are spending on a certain page. With enough data, you can then optimize your site for higher conversions.

Externally, you can see what customers are saying through social media. Looking through comments, likes and shares across Facebook, Twitter and Instagram, you can see how often your business or product is being mentioned, how things are trending over time, and how you might be compared to your competitors.

Before making any changes, look at what needs to be done and how each change can affect your growth. Even though you will want to address all the concerns, you will want to prioritize the changes based on their impact, your confidence, and its ease. Once you have a guideline, you can begin rolling out those changes, but remember to measure certain analytics to compare how customers reacted both before and after the update.

Growing your business can be easier and more efficient when you can use customer feedback to help guide you in the right direction. One major key in using customer feedback is to never stop collecting feedback. UpPayment can guide and mentor you through the process, and will give you the time and guidance you deserve.

At UpPayment, our consultative process empowers your company and outfits it with the solutions that deliver superior efficiency, security, and financial benefit. Call us today at (616) 201-4757 and ask about how UpPayment can support your growth, protect your enterprise, and put you on a solid track to success and profit.